Cross-Cultural Ties Through Social Media Platforms

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Brazil

Top 5 Social Media Based on Usage (2020)

  1. Facebook: 56.13%
  2. Pinterest: 14.79%
  3. Twitter: 10.29%
  4. Instagram: 10.1%
  5. YouTube: 7.1%

Facebook was the most popular social media in Brazil in 2020 with 141.45 million users - 81.45 women and 68.55 men. Of Facebook users, the most popular age group was 25-34 with 28% of the usage followed by 20.7% of usage in both the 18-24 and 35-44 age groups.

Demographic Graph (2021)

Brazilian Social Media Usage Bar Grap

This graph shows the percentage of users using social media across age and gender identity in Brazil. The largest percentage of social media users in Brazil are aged 25-34. The difference in usage between people who identify as men and women is marginal across all age groups.